Example 1. top funnel traffic conversion improvement

One customer runs a variety of advertising campaigns including but not limited to emails, Google Ads, SEO etc. We performed a phrasing optimization project and tested 5 distinct writing style (some examples: looking technical, hints savings, reassuring etc.) and discovered that the “looking technical” style out performs the rest of the 5 by a large margin. After continuous AB testing, we were able to increase email open rates, ad click through rates and post engagement by 20-40% across all channels.

Example 2. Site search scientific accuracy improvement

For ecommerce sites, the site search is one of the 3 core steps in the customer journey. Many biotech companies are not happy with the way their search results are. One example from a customer we worked with is, the search engine cannot recognize the fact that the query “IL-2” is more relevant to the result “IL-2” than it is to “IL-22” or “IL-2 receptor”. These unsatisfactory queries constituted of 35% of all searches on the site initially. Not finding the expected results while searching is a highly detrimental experience to the potential customers. Our team developed a fully customizable search relevance algorithm and were able to correct 99%+ of the client’s previously unsatisfactory searches. This is reduced exit rate on search pages by 20%+ by our latest measurement.

Talk to us today and see what this team of life-science Web experts can help you with.