Offline Order Analysis
"where did that order come from?"
A lot of biotech companies deal with Universities and Pharma companies where the person making the purchasing decision are not the people who handle the transaction. About 60-80% orders come in offline as phone calls, fax, emails etc. and it is difficult to measure the ROIs on marketing campaigns and advertising channels. Without the transactions happening
online, our analytics software has no idea which web sessions turned into orders, 60-80% of the time. This analytics tool solves that very problem. By matching offline orders to their advertising channels, this tool allows biotech marketers to make data informed marketing decisions and improve ROI accross the entire marketing mix.